Last updated: June 2026 | Applies to all e777e platform users | 18+ only
This Privacy Policy ("Policy") describes how e777e ("e777e", "Platform", "we", "us", "our"), accessible at https://e777e.app, collects, uses, stores, shares, and protects the personal data of individuals ("User", "you", "your") who access or use the e777e website, games, cashier, and all associated services (collectively, the "Platform").
e777e is committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection principles. By registering an account or otherwise using the e777e Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein.
This Policy should be read in conjunction with the e777e Terms & Conditions and Responsible Gaming Policy, each of which is incorporated by reference.
e777e collects personal data that is necessary to provide you with a safe, fair, and compliant gaming experience. The categories of data we collect include:
2.1 Registration & Identity Data. When you create an e777e account, we collect your full name, date of birth, gender (where provided), Pakistani mobile number, and email address. Where identity verification (KYC) is required, we may collect a copy of your CNIC (Computerised National Identity Card), passport, or other government-issued identity document.
2.2 Financial & Transaction Data. e777e collects information relating to deposits, withdrawals, and transaction history. This includes payment method identifiers (such as your JazzCash or Easypaisa wallet number, or masked bank account details), transaction amounts in PKR, timestamps, and transaction reference numbers. We do not store full card numbers or complete banking credentials on our servers.
2.3 Gaming Activity Data. We record your gaming history on the e777e Platform, including games played, bets placed, game outcomes, session durations, and bonus usage. This data is used to administer your account, resolve disputes, and fulfil responsible gaming obligations.
2.4 Technical & Device Data. When you access the e777e Platform, we automatically collect certain technical data including your IP address, browser type and version, operating system, device identifiers, screen resolution, and referring URLs. This data is used for fraud prevention, security monitoring, and platform optimisation.
2.5 Communications Data. Where you contact e777e support or respond to surveys or promotional communications, we retain records of those communications for quality assurance, compliance, and dispute resolution purposes.
2.6 Responsible Gaming Data. Where you use e777e responsible gaming tools such as deposit limits, self-exclusion, or cool-off periods, we record these preferences and the relevant dates. This data is used solely to administer your responsible gaming settings and to comply with our obligations as a responsible gaming platform.
e777e uses your personal data for the following purposes:
e777e processes your personal data on the following legal bases:
e777e does not sell your personal data to third parties. We may share your personal data with the following categories of recipients where necessary and proportionate:
All third parties with whom e777e shares personal data are required to handle that data in accordance with applicable data protection standards and are prohibited from using it for purposes other than those for which it was shared.
The e777e Platform uses cookies and similar tracking technologies to provide a functional and personalised experience. Cookies used by e777e include:
You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not affect your ability to access your e777e account or place wagers, though some personalisation features may be limited.
e777e retains your personal data for as long as your account remains active and for such additional period as is necessary to fulfil the purposes described in this Policy, including compliance with applicable legal, regulatory, and accounting obligations.
Transaction and gaming records are typically retained for a minimum of five (5) years following account closure, in accordance with anti-money laundering record-keeping requirements. Responsible gaming records, including self-exclusion history, are retained for the duration required to enforce those restrictions and to prevent circumvention.
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised so that it can no longer be associated with you as an identifiable individual.
e777e implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:
No security system is impenetrable. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, e777e will notify affected users without undue delay in accordance with applicable requirements.
Subject to applicable law, you have the following rights in respect of your personal data held by e777e:
To exercise any of these rights, please contact the e777e support team using the details in Section 14. e777e will respond to all data rights requests within a reasonable timeframe and may require identity verification before processing your request.
The e777e Platform is strictly for adults aged 18 and over. e777e does not knowingly collect personal data from individuals under the age of 18. If e777e becomes aware that a minor has created an account or submitted personal data, that account will be immediately closed, all personal data will be deleted, and any funds will be handled in accordance with applicable law. If you believe a minor has accessed the e777e Platform, please contact support immediately.
The e777e Platform may process and store your personal data on servers located outside your country of residence. Where personal data is transferred internationally, e777e takes steps to ensure that adequate protections are in place, including contractual safeguards with receiving parties. By using the e777e Platform, you acknowledge and consent to such international transfers to the extent necessary for the operation of the Platform and delivery of its services.
The e777e Platform may contain references to third-party services including game studios and payment processors. e777e is not responsible for the privacy practices of third-party services. We encourage you to review the privacy policies of any third parties whose services you access in connection with e777e, particularly your payment service providers (JazzCash, Easypaisa, your bank).
e777e reserves the right to amend this Privacy Policy at any time. Where material changes are made, e777e will provide reasonable notice via the Platform or by email to your registered address prior to the effective date of the changes. Your continued use of the e777e Platform following the effective date of any revised Policy constitutes your acceptance of the updated terms. You are advised to review this Policy periodically.
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how e777e handles your personal data, please contact the e777e data team. The official contact email is: [email protected] (plain text — not a clickable link). Please include your registered username and a clear description of your request to ensure a timely response.
Six ways e777e protects your personal data and your privacy.
Every connection between your device and the e777e Platform is encrypted via HTTPS. Your login credentials, PKR transaction details, and personal data travel over an encrypted channel — whether you're on Jazz 4G in Karachi or home broadband in Islamabad.
e777e does not sell, rent, or trade your personal data to any third party for commercial purposes. Your data is shared only with service partners necessary to operate the Platform — payment processors, game studios, and identity verification providers.
e777e collects only the personal data that is genuinely necessary for account operation, payment processing, identity verification, and legal compliance. We do not collect data speculatively or beyond what the purposes described in this Policy require.
Internal access to your e777e account data is restricted to authorised personnel on a strict need-to-know basis. Account passwords are stored as one-way cryptographic hashes — no e777e staff member can retrieve or view your password in plain text.
e777e retains your data only as long as is necessary for the purposes described in this Policy or as required by law. Transaction records are held for a minimum of five years for compliance purposes; other data is deleted or anonymised upon the expiry of the relevant retention period.
e777e supports your right to access, correct, and delete your personal data. If you believe your data is inaccurate, or you want to know what e777e holds about you, contact support with your request. Identity verification will be required before data is disclosed or modified.
If anything in this Privacy Policy is unclear or you'd like to exercise your data rights, the e777e support team is here to help. Your privacy matters.